The Tradeshow (or Trade Fair) is an advertising and marketing event.  From the point of business and brand building they are as important as Sunday dinner whether participating, attending or even hosting the show.

Trade Show Tactics

At its most simple level, a tradeshow is a collection of businesses and brands in a certain industry who get together to show the public, each other interested parties their latest products and services. Tradeshows typically occur on an annual basis just as the new years products are coming to market.  

Attending a tradeshow that deals with your direct vertical core market or even peripheral markets is generally timie well spent. It affords the brand manager and business owner an opportunity to see what is new in their field, openly spy on the competition and meet like minded individuals who are looking to buy channel products and services.  For example a paper sales company would attend the International Printing Show where not only the lastet printing equipment is on display, but walking through the doors are the buyers for a multitude of printing and packaging providers who not only buy the equipment but need something to print on as well.

Some tradeshows are closed to the public and are for people in the trade only.  These are still beneficial to participate in as there is often trade and vanity press opportunities as well as a guaranteed source of potential Business-To-Business (B2B) opprotunities.

Participation

Comes in various forms from advertising in the tradeshow handout bags, having a display booth, hosting the show (or being a prime sponsor) or even doing none of these and walking the floor talking to competitors and potential customers alike.

Your Tradeshow Materials

Falcon Innovation Group can help get you ready for however you will be participating in your next industry showing.  Setting up a booth?  We can help from the creation and brand management of the entire presentation of show booth to PowerPoint slide show.  Walking the show or participating in a hand-out opportunties affords the creation of a powerful call-to-action direct marketing piece or program.

We help our clients design and obtain:

• signs and bannerstands
• professional tradeshow booths
• postcards and take aways
• press and media kits
• product launch information
• micro-websites (for direct marketing actions)
• email newsletters and press releases
• invitiations
• promotional items
• video and slideshow development

Don't leave it to the last minute though! An effective show-stopper display and lead-up direct marketing program are great ways to ensure maximum return on investement from the day of the show. When you know the dates of the show(s) you are attending, contact Falcon Innovation Group at 1-866-570-5344 and we can help maximized your trade expo showing!